Activision Blizzard Wants You To Sing, Hero
Here at Manolith, we believe we understand marketing. We comprehend the power of branding, and how important it is to build a product’s name into something instantly recognizable in the consumers’ minds.
This means that we also know when it’s being done poorly. In the case of Activision Blizzard — a great example of either a failed name mash-up or the best kind of mash-up, we’re still not sure — a recent find shows that there’s something lacking in the follow-through department.
The US Patent and Trademark Office has recently received an application from Activision Blizzard (ActiBlizz? Blizzion? AcBliVisZzion?) to trademark the name Sing Hero. Now, whether or not this name refers to a speculated karaoke game, one thing’s certain: it’s just awkward.
Consider Guitar Hero: You’re a hero with a guitar. Simple enough. But you can’t apply the same rule to Sing Hero: you’re a hero with a … sing? It would be more appropriate to use Voice Hero, if we’re following the standard. Admittedly, it’s not very strong either, but it’s closer to being correct.
- Some Helpful Posts
- Consider Cheap Tires For Your Next Change Of Tire
When you have problems with your tires on a continual basis, you may have a job that requires you to drive in some sticky situations, or...
Bookmark This Entertainment News
This entertainment news was posted
on Tuesday, March 24th, 2009 at 7:12 am
and is filed under Entertainment.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
